Skip to main content

Display or disappear: The Importance of free previews for digitally marketing children's picture books in the time of COVID-19 and beyond

Resource type
Thesis type
(Project) M.Pub.
Date created
2022-04-22
Authors/Contributors
Abstract
The COVID-19 pandemic has amplified (early 2020 through the time of writing in early 2022) the need for publishing companies to digitally market their children's picture books as people were encouraged to stay home and businesses went mostly online. There arose a heightened importance for free previews—tools from within digital marketing, to be used by publishing houses to connect with buyers online. Free previews are visual samples of a product. As the children's picture book marketplace is competitive and the content heavily illustrated, free previews provide online evidence of a book for customers see what they are buying before purchase. Focusing on North America and using case-study support and analysis from inside a Vancouver-based book publisher Greystone Kids, this project report investigates how free previews are important to promoting children's picture books in light of COVID-19 and will continue to be significant as the publishing industry proceeds into the future.
Document
Extent
55 pages.
Identifier
etd21883
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Maxwell, John
Thesis advisor: Lastoria, Amanda
Language
English
Member of collection
Download file Size
etd21883.pdf 4.03 MB

Views & downloads - as of June 2023

Views: 67
Downloads: 1