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The press coverage of celebrity endorsements in political campaign

Thesis type
(Extended Essay) M.A.
Date created
2021-08-22
Authors/Contributors
Abstract
The press is regarded as a political instrument all over the world, and the media are an integral part of the political life in most democratic societies, serving for most people as their major and only link with the government and providing them with the information they need to make political decisions, based on their political dispositions. The mass media in every society can determine status and legitimacy of political leaders and issues, referred to as status conferral function of the media. The mass media can also lead in setting the political agenda for the audience by deciding what political topics the people talk about. This research essentially provides a quantitative content analysis on the nature of news coverage by three newspapers on celebrity political endorsement during political campaigns and the case of Ghanaian's election 2020 is employed as a case study.
Document
Identifier
etd21551
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Ahadi, Daniel
Language
English
Member of collection
Download file Size
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