Skip to main content

The cultural politics of the NBA and China: Understanding the Daryl Morey incident

Thesis type
(Extended Essay) M.A.
Date created
2021-08-21
Authors/Contributors
Abstract
This research explores the Daryl Morey incident as a case of international communication. On October 4, 2019, the general manager of the National Basketball Association's (NBA) Houston Rockets, Daryl Morey, posted a seven-word tweet saying "Fight for Freedom, Stand with Hong Kong" that showed support for the violent protests in Hong Kong. This led to a major fallout in the NBA's relationship with China. This paper analyzes this case as an index to the larger picture of US-China relationship. Firstly, I evaluate the development of the NBA in China with the efforts made by Yao Ming from cultural, political, and economical perspectives. Secondly, I examine the details of the Daryl Morey incident to reveal the influence of this incident in China and the factors influencing the NBA's campaign in China. Lastly, I develop insights from the Daryl Morey incident at both macro and micro levels to evaluate the influence of this incident on US-China relationship. In conducting this research, I will play particular attention to the impact of social media in shaping the incident and considers the future of NBA's sport diplomacy in China.
Document
Identifier
etd21538
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Zhao, Yuezhi
Language
English
Member of collection
Download file Size
input_data\21611\etd21538.pdf 2.04 MB

Views & downloads - as of June 2023

Views: 150
Downloads: 11