The web publication development process for engaging small communities

This report outlines the process used for creating the Master of Publishing 25th anniversary web publication and discusses the design and editorial practices implemented to engage the main audience, the program's alumni. The report also explores the application of Lean manufacturing, a process improvement methodology, to the publication development process and suggests Lean practices and tools that can be used to improve and maintain the publication in the future. Best practices for the management of the publication and increasing community engagement are also discussed.