The enhanced ebook: Its past, present, and future place in the North American publishing industry

Thesis type
(Project) M.Pub.
Date created
2020-12-10
Authors/Contributors
Author: Dick, Lauren
Abstract
The enhanced ebook format—an ebook featuring multimedia elements such as audio, video, and animations—was released in 2010, yet it has been largely unused. Despite its potential, only 23% of publishers in Canada produced an enhanced ebook each year between 2014 and 2017.1 The format can excel in the scholarly/professional, trade/consumer, and educational/K to 12 marketplaces; however, it is held back by the same hurdles that halted its progress in 2010. Poor retailer and device support, lack of classification and discoverability, slow consumer adoption, and caution from publishers to invest were, and still are, roadblocks that inhibit the enhanced ebook format from gaining popularity. In an effort to understand why the enhanced ebook format has not gained traction, this report will assess the enhanced ebook format, and its past, present, and future place in the North American publishing industry.
Document
Identifier
etd21152
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Pagé, Mauve
Language
English
Member of collection
Attachment Size
input_data\20996\etd21152.pdf 3.51 MB