(Research Project) M.B.A.
Intelligent Transportation Systems (ITS) present strategic opportunities for B.C. wireless companies. This project identifies a strategic development framework for the emerging ITS industry in BC. The goal is to facilitate the entry of BC wireless companies into the ITS market to create an ITS industrial base that can compete in this new and rapidly growing global niche market. The project recommends that the Wireless Innovation Network of BC (WINBC), a wireless industry association, formulate a political strategy for wireless firms in the ITS industry segment. A strategic framework for building an issue-specific, political strategy is proposed because government actions affect the competitive position of firms and industries. Industry participants may inform and lobby government to address the constraints or weaknesses under its control. The project recommendations will help strengthen the BC wireless ITS cluster and enhance its ability to grow and develop.
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