Skip to main content

Perks of controlled circ: a case study of the distribution practices of Vancouver and Western Living magazines

Resource type
Thesis type
(Project Report) M.Pub.
Date created
2007
Authors/Contributors
Author: Law, Melanie
Abstract
This report examines controlled-circulation magazines using Vancouver and Western Living magazines as successful examples. It provides an analysis of the workings of controlled circulation with reference to advertising, editorial, branding, and operations, and shows how magazines with this distribution method can be successful despite publishing professionals’ common assumption that controlled-circulation magazines are of lesser quality than paid-circulation magazines.
Document
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Language
English
Member of collection
Download file Size
etd2877.pdf 3.93 MB

Views & downloads - as of June 2023

Views: 0
Downloads: 0