Contemporary industrial innovation: the change of experience or the experience of change

This project will discuss a company’s history and the fit between the organizational form and the demands placed on the organization given the competitive landscape. This is followed by an exploration of the proposed strategic direction to grow the company in response to the competitive environment. The competitive landscape is understood through a strategic analysis of the wood products industry and the required evolution of behaviors and practices to support the new organizational form. The analysis will draw upon the author’s personal experiences within the company in administrative, human resource and manufacturing operations management roles and will make use of theoretical models in the areas of organizational structure, strategy, and leadership.