Evading obsolescence: a strategic growth analysis for a small business unit that currently exists within a large corporation

Group X is a new strategic group of a well-known telecommunications corporation in Canada that is introducing a suite of employee performance evaluation and enhancement software to the Web-based e-HR industry. This analysis aims to assist Group X in understanding their competitive environment and to identify, analyze and compare key strategies for the company as they attempt to enter and ultimately sustain themselves in the Web-based e-HR industry. To this end, this paper includes a detailed competitive analysis for Group X as well as an exploration of alternative ownership and organizational structure scenarios. Additionally, this paper provides an external and internal analysis along with a customer analysis for completeness. All supporting information was gathered from secondary-level research and from Group X itself.