Strategic analysis of a resort based retail operation.

Terwiel Holdings is a small retail business operating at Sun Peaks Resort, a four-season resort in the interior of British Columbia. The business is facing the decision as to whether to grow, stay the course, or sell. This project is a strategic analysis of the business, including an organizational overview, an external analysis, an internal analysis, a financial analysis and an identification of strategic alternatives for Terwiel Holdings. The outcome of this analysis is that Terwiel Holdings should continue to operate at its current size and structure, while improving and fine-tuning the information management and financial management aspects of the business. Improvements in these areas will provide the foundation from which future growth can take place, or upon which a solid exit strategy can be built.