Strategic analysis of Integrated ProAction Corp.

Integrated ProAction Corp (IPAC) has operated in the forestry consulting industry since 1992, offering diverse services to four primary market segments. The forestry consulting industry has become less attractive since 2002. Profits at IPAC are down in 2006, and sustainable shareholder value is compromised. A new marketing strategy is required. Labor is the most important input. Appropriate human resources policies are needed to support and implement the business and marketing strategies. This project evaluates the dynamics of the forestry consulting industry and assesses industry attractiveness using Porter’s five forces model. Four business options are considered relative to future succession plans. SWOT analysis drives a marketing strategy. Corporate objectives, competencies and key resources are defined. Sensitivity analysis validates the chosen marketing strategy, and is used to approximate the resultant potential sale value of the company.