A geographic market valuation for micro fuel cell technology in portable power applications

Increasing demand for portable power has created a run-time gap with conventional batteries opening the door for leading edge technologies such as micro fuel cells. Emerging companies like Tekion attempting to enter the market face psychological and economical adoption barriers to commercialization. Examining innovation adoptive characteristics allows Tekion to identify niche markets. Fuel cell technology has capacity to displace current battery applications where more power and mobility are desired. Penetration into mainstream portable power market requires the ability to meet consumer power needs and establish standardized technologies. Firms that establish themselves as leaders in the target market and provide product integration will flourish. New markets have the highest potential for micro fuel cell adoption when targeting consumers with no access to power grids. The potential for dominance and availability of non-consumers makes Country X attractive. However the presence of adoption deterrents and lack of augmenters make acceptance low. Tekion should benchmark Country X’s valuation with other regions before developing a marketing plan.