A comprehensive strategic analysis of the mobile value added service business of China

The Chinese mobile value added service industry is a fast growing industry, where Government rules and regulations have lagged behind the industry and its business development. It is a golden opportunity for business ventures, yet we are expecting the majority of value added service providers to be phased out in the next five years due to the competitiveness of business and the trend of industry consolidations. This thesis reviews this niche industry in detail. The author explores the multiple business approaches of becoming a successful mobile value added service provider (SP). The purpose of this paper is to analyze the dynamics taking place in the Chinese mobile value added service industry today and provide the reader with a strategic understanding thereof. The analysis leads to conclusions about the general attractiveness of the industry, se gmented or as a whole. The paper makes some recommendations to existing players and offers a general framework for prospective entrants.