Strategic analysis of a network management software firm

This paper analyzes NetGenie Inc. (NGI), a company that develops and sells network management and assurance software, to determine a way to improve its performance since projected sales growth has not been met. The company’s approach is examined to determine if the company meets the criteria of strategic fit. An industry analysis as well as an industry value chain analysis is conducted to identify key success factors in the network management industry. The identified key success factors are used to measure NGI’s performance against two primary competitors in order to identify threats and opportunities that NGI faces. This competitive analysis is, in turn, applied to craft a new strategy. In order to assess the feasibility of the proposed strategy, NGI’s internal capabilities are analyzed to identify gaps that would prevent implementation of the proposed strategy and to determine if and how the gaps can be closed. Finally, detailed recommendations regarding the proposed strategy are presented in an attempt to resolve NGI’s performance issues.