The Great Canadian Literary Hunt: An extension of This Magazine's brand identity

Ths project report is based on my internship with This Magape and my role as the coordrnator of the 2005 Great Canadan Literary Hunt. The report presents how writing contests are an initiative for extendmg small magazines' brand identity and reachng a new readership. I begm with a general dscussion of circulation strategies that magazines use to develop and maintain their readers. I then present the unique nature of small magazines and small-magazine readers, and move into a dscussion on the challenges of keeping these readers' attention. I then define This Magape '.r brand identity and introduce the Great Canadian Lterary Hunt. The report closes with an evaluation of whether the Great Canadian Literary Hunt successfully meets This Maga@ze 'i readershp needs. I d~aw from academic sources that outhe the business of magazine publi.shmg, government sources that discuss the current challenges of the Canahan small-magazine industry and information gathered from This Mtgqine.