Peer reviewed:
Yes, item is peer reviewed.
Final version published as:
Campbell, Colin, Sean Sands, Emily Treen, and Brent McFerran, “Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising,” Journal of Interactive Marketing. August 2021. https://doi.org/10.1016/j.intmar.2021.06.001
Identifier:
DOI: 10.1016/j.intmar.2021.06.001
Rights:
Copyright resides with the author(s).