SPUR 2014: Managing a Political Brand

Resource type
Date created
2014-05-25
Authors/Contributors
Abstract
Groucho Marx perhaps said it best: “Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies.” Politics and politicians are always good for a laugh, but in a job that relies entirely on public opinion this might be a problem. How does one manage a political personality amidst the noise of politics?This talk features pollster and political strategist Hamish Marshall, strategist Mira Oreck and communications consultant Bob Ransford. Moderated by Vancouver Sun columnist Barbara Yaffe.
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Copyright is held by the author(s).
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Peer reviewed?
No
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