SPUR 2014: Managing a Political Brand

Groucho Marx perhaps said it best: “Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies.” Politics and politicians are always good for a laugh, but in a job that relies entirely on public opinion this might be a problem. How does one manage a political personality amidst the noise of politics?This talk features pollster and political strategist Hamish Marshall, strategist Mira Oreck and communications consultant Bob Ransford. Moderated by Vancouver Sun columnist Barbara Yaffe.