Skip to main content

SPUR 2014: Managing a Political Brand

Resource type
Date created
Groucho Marx perhaps said it best: “Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies.” Politics and politicians are always good for a laugh, but in a job that relies entirely on public opinion this might be a problem. How does one manage a political personality amidst the noise of politics?This talk features pollster and political strategist Hamish Marshall, strategist Mira Oreck and communications consultant Bob Ransford. Moderated by Vancouver Sun columnist Barbara Yaffe.
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?

Views & downloads - as of June 2023

Views: 0
Downloads: 0