Nigerians perception of products made-in-China: a catalyst effect of the standard of living

This study discusses Nigerian perceptions of Chinese-made products by examining whether the country of origin (COO) impacts their consumption choices of these products. It argues that low-income level and the fall in the standard of living of the average Nigerian influences their perception and subsequently contributes to the increased purchase of products made in China. An extensive survey was conducted to explore various facets of this decision-making process and how it is affected by the multi-dimensional way in which China is perceived. It also reviews Immanuel Wallerstein’s world-system theory, which addresses core-peripheral relations in order to understand the international dynamics underlying production and consumption of Chinese-made products in Nigeria.