Knowledge management at LifeTree Media

To survive in this age of globalization organizations need the capacity to retain, develop, systematize, and utilize their knowledge assets. The management of an organization’s knowledge through the processes of creating, sustaining, applying, sharing and renewing that knowledge to enhance organizational performance and create value is known as knowledge management. This project report focuses on the process of creating a knowledge management tool at LifeTree Media, and discusses the significance of the concept vis à vis the creation of a learning organization. It also includes feedback on the system collected from a questionnaire, which was completed by the company president.