What’s the catch? Changing perceptions with content marketing

This report examines The Healthy Fish, a branded online publication produced by Quietly Media, a content marketing company located in Vancouver, BC, and Regal Springs, a Tilapia producer headquartered in Singapore with offices in Florida, Mexico, Guatemala, Hamburg, and Indonesia. This report discusses what brought the two companies together and why they decided to create The Healthy Fish; how content strategies are created and how editorial themes and topics are chosen for the website; the process for writing stories and posting them to the website; ethical problems that can arise from having a branded publication; and what the future could look like for The Healthy Fish. It offers a full examination of what Quietly does for The Healthy Fish since becoming Regal Springs’ content marketing partner in 2015. All figures and stats are accurate as of December 2017.