The importance of a well-designed digital magazine

We now live in an era where magazines are more than a print entity: they are brands that are supported by a wide array of platforms. Websites are amongst the most common platforms as they are easy to create and they help magazines reach a wider audience, which often results in an increase in advertising sales. These websites, however, are in constant competition for readers’ attention. For that reason, it is important for a magazine’s website to offer a high-quality branded user-experience to their current and future readers. This report explores the Western Living’s brand and analyses their website based on user experience (UX) and user interface (UI) principles. It then gives some suggestions that would ultimately improve the overall usability of the site.