The challenges and opportunities of Chinese-language media in Vancouver: A case study of Coast Mountain Publishing & Media Management Corporation

This report introduces how Chinese-language media based in Vancouver have experienced ups and downs, and how they seized the moment to dominate their market with the developing and expanding ethnic Chinese group. By taking Coast Mountain Publishing & Media Management Corporation as an example, this report analyses a typical Chinese-language media’s surviving strategies and revenue models in details. Going through the history and observing the existing circumstances closely, this report tries to prospect the outlook of Chinese-language media in Vancouver. Different opportunities are discussed, including cooperating with media in China and building partnership with English-language media in Canada, as well as the challenges, such as the fierce competition and censorship these companies face.