Chinese media in Canada: An exploratory study of Orient Star Media’s cross-media publishing

Traditional media, such as newspapers, face existential challenges from the rapid rise of new media. This has placed exceptional pressures on Chinese-language media in Canada as their dominant distribution format has been newspapers. Using the Canadian Chinese media agency Orient Star Media as a case study, this report discusses the survival and development of local Chinese media outlets in the context of the development of new media. Due to the growth of the Chinese immigrant community in Canada and the development of new media, Chinese-language media has changed accordingly, particularly in terms of the concept, workflow and basic characteristics of cross-media publishing. This case study of Orient Star Media explores how cross-media publishing fosters the integration of conventional publishing forms and new media forms, which may satisfy current demands of Canadian Chinese media and become the main development trend of local markets in the future.