Resource type
Date created
2017-04-27
Authors/Contributors
Author (aut): Druick, Zoe
Abstract
This article argues that melodrama plays an important role in shaping the ambivalent narratives of property TV. Using the HGTV Canada show Buy Herself as a case study, the article considers the rise of what amounts to a new women’s genre as an attempt to frame and contain gendered experiences of the financialization of the domestic sphere. Positioning the show within neoliberalism’s faux feminism and superficial discourse of diversity, the article posits that the focus on the melodramatic struggles of real estate buyers in the reality genre of property TV brings to the fore anxieties and contradictions incited by the neoliberal imperatives to reframe the domestic sphere as real estate investment and normalize debt.
Document
Identifier
DOI: 10.1177/1367549417701759
Published as
Druick, Z. "Property TV: Financialized femininity and new forms ofdomestic labour." European Journal of Cultural Studies 20.5 (2017):560–574. journals.sagepub.com/doi/abs/10.1177/1367549417701759
Publication details
Publication title
European Journal of Cultural Studies 20.5
Document title
Property TV: Financialized Femininity and New Forms of Domestic Labour
Date
2017
First page
560
Last page
574
Publisher DOI
10.1177/1367549417701759
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
Yes
Funder
Language
English
Member of collection
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