Electrifying demand: Increasing zero emission vehicle adoption in Vancouver

Light duty vehicles account for approximately one-third of Vancouver’s annual greenhouse gas emissions. To reduce these emissions, Vancouver has committed to transition to 100 percent renewable energy for all light duty transportation in the city by 2050. However, the cost difference between zero emission vehicles and the dominant internal combustion engine is identified as a barrier to adoption for many consumers. This study examines how municipal policy can minimize this difference. Key considerations are identified through interviews with experts and a jurisdiction scan of three cities. Four policy options are assessed against criteria of effectiveness, public acceptability, government cost, and administrative complexity. An education campaign and discounted parking are recommended for immediate implementation, and further analysis should be done on the development of a toll zone. At the same time, mode-shifting away from private vehicles to active transportation and public transit should remain a top policy priority.