Flat pyramid

Flat pyramid' is a multi-channel video installation. The project employs appropriated promotional and instructional video from a defunct pyramid scheme as the source material for fictionalized reenactment. The footage primarily consists of presentation documentation, testimonial interviews, and product photography—throughout all of which cutting rarely occurs between takes. Perpetrators and victims are seen moving in and out of their promotional personas, inadvertently making their disquieting intentions apparent. Through performative errors or deliberate rejection, people and things often struggle, fail or resist adhering to the scheme’s ideology. ‘Flat pyramid’ isolates these moments and, consequentially, mimics the trajectory of the scheme itself: inevitable failure and collapse. It asks us to consider why we permit unsustainable inequalities and the fantasies that uphold them.