This paper explores a new idea-stage venture, 500 Foods. This venture plans to grow and directly market a wide variety of fresh produce using entirely different methods than those used by the greenhouse industry today, using shipping containers for the primary growing system. An overview of the agriculture industry is provided, followed by the development of a benchmark greenhouse model. The methods 500 Foods is proposing are introduced and compared to thisbenchmark. This is followed by an implementation plan, detailing the phases and financial metrics that 500 Foods may use on its way to reaching its objectives.
MOT MBA Project -Simon Fraser University
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