With 30% of the world's smokers, two million deaths annually from tobacco use, and rising levels of tobacco consumption, the Asian region is recognised as central to the future of global tobacco control. There is less understanding, however, of how Asian tobacco companies with regional and global aspirations are contributing to the global burden of tobacco-related disease and death. This introductory article sets out the background and rationale for this special issue on 'The Emergence of Asian Tobacco Companies: Implications for Global Health Governance'. The article discusses the core questions to be addressed and presents an analytical framework for assessing the globalisation strategies of Asian tobacco firms. The article also discusses the selection of the five case studies, namely as independent companies in Asia which have demonstrated concerted ambitions to be a major player in the world market.
Kelley Lee, Jappe Eckhardt. (2017) The globalisation strategies of five Asian tobacco companies: An analytical framework. Global Public Health 12:3, pages 269-280. http://dx.doi.org/10.1080/17441692.2016.1251604
Global Public Health
The Globalisation Strategies of Five Asian Tobacco Companies: An Analytical Framework
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