Think Before You Appropriate: A Guide for Creators and Designers

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Cultural heritage
Intellectual property
Cultural commodification
Cultural appropriation
Indigenous people
Indigenous art
Tangible heritage
Intangible heritage
Community-based participatory research

People and cultures have always exchanged and borrowed ideas from each other to create new forms of art and symbolic expression. Whether intentionally or not, most if not all human creations reflect varied sources of inspiration. Why, then, are some products negatively labelled “cultural appropriation” or their creators accused of disrespecting the very cultures they found inspiring? And why do products inspired from Indigenous cultural heritage seem to spark particularly strong reactions and pushback? This guide unpacks these important questions. It provides advice to designers and marketers on why and how to avoid misappropriation, and underlines the mutual benefits of responsible collaborations with Indigenous artists and communities.


IPinCH's "Think Before You Appropriate" booklet provides practical information for designers and marketers on why and how to avoid misappropriation.

Document type: 
Learning object
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