Digital publishing in a multi-screen world: how Responsive Design is the way forward

As smartphone and tablet adoption increases, it has become imperative for magazines to publish digital editions that work well on every device. This report discusses how Responsive Web Design meets this challenge, and offers insight into how it delivers a better user experience. This report uses BCBusiness magazine as a broad case study, as its digital edition, bcbusiness.ca, was redesigned in 2012 implementing a responsive design strategy. Mobile traffic to the site had doubled in the previous year in spite of the fact that the magazine’s website was not at all mobile friendly, and to address this growing audience, the company decided on a responsive design solution. Finally, this report also reviews other magazines’ websites using Responsive Web Design and records best practices.