This report explores the process taken by Geist magazine in their development of a new digital and mobile edition of their magazine. Beyond the simple process, this report looks at the dialogue between content producers and tech developers as they work together to provide a better, more engaging reading experience for tablet and smartphones. As magazines begin to implement new digital strategies, they have to find the balance between what they want, what their readers want and what can actually be done on mobile devices. Geist is in a transition period, looking towards the future and developing new strategies that will allow them to expand their brand and hopefully reach new audiences in fulfillment of their mandate.
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