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A Strategic Business Analysis Model for EcoXergy Solutions Energy and Greenhouse Gas Consulting Services

Date created
2012-01
Authors/Contributors
Abstract
The goal of this study was to assess the viability of the Canadian energy and greenhouse gas (GHG) consulting industry to support the development of a business concept and a go-to-market strategy for EcoXergy’s consulting services business. A review of the literature points to information barriers, energy-market distortions, and capital constraints as the major barriers to the uptake of GHG abatement/energy efficiency measures in the trucking, commercial and institutional sectors.In order to strengthen EcoXergy’s competitive position, this study examined these barriers through detailed market, industry and SWOT analyses. Based on these analyses, strategic options were formulated to overcome identified challenges and capture the opportunities that provide the best path for long-term growth of the company’s consulting services business. Considering the anticipated growth potential, low barriers to entry, low threats of substitutes and a lack of entrenched competition, this industry holds great promise for EcoXergy to be successful in the current environment.
Document
Description
MSc in Finance Project - Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English

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