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LEVERAGING BIG DATA FOR SUSTAINED COMPETITIVE ADVANTAGE; A STRATEGIC ANALYSIS OF A FINANCIAL SOFTWARE COMPANY

Date created
2014-08
Authors/Contributors
Abstract
This paper is a strategic analysis of Dataphile, a financial software company located in Vancouver, British Columbia. The purpose of this paper is to investigate Dataphile and present strategic options on how it can leverage new trends for sustained competitive advantage. It conducts an external and internal analysis of the company and describes its current strategic positioning. The analysis then provides Dataphile with various strategic alternatives it could pursue and proposes a recommendation for senior management.
Document
Description
MOT MBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
JPA_SFU_MBA_Capstone_Project_Final_NEW.pdf 869.04 KB

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