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Keeping an Eye on the Brand: How Monocle Maintains a Minimal but Effective Web Presence Five Years On

Date created
2014-04-30
Authors/Contributors
Abstract
This report analyzes trends in online publishing and how they have affected high-end print magazines, focusing on the redesign of the Monocle magazine website. Established in 2007, the magazine is known for its unique mixture of current affairs and international design stories, with a particular focus on Japan and Scandinavia. In 2012 the magazine began a re-launch of its Website. The report examines Monocle’s Web model for its success in building an online presence for the Website capable of achieving the following important functions: Acting as an extension of the print publication with short articles and multimedia, offering increased reader interaction with writers and other users, and strengthening the brand through the expanded content and functionality.
Document
Identifier
etd8403
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Copyright is held by the author.
Permissions
The author granted permission for the file to be printed, but not for the text to be copied and pasted.
Scholarly level
Member of collection
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etd8403_HJenkins.pdf 2 MB

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