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Skyward Strategic Analysis

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This research project provides a strategic analysis of Skyward Capital Management. Skyward is small and independent investment management firm within the Canadian Managed Money Industry. In particular, this paper aims to determine the best strategic alternative for Skyward to pursue as it seeks to grow it profits while in competition with dominant bank and insurance adversaries. This report finds that keys to success include developing a modern value proposition and collaborating with your toughest competition to gain improved sales distribution.
EMBA Project-Simon Fraser University
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Copyright is held by the author(s).
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
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EMBA 2013 J.P. Harrison.pdf 1.13 MB

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