Resource type
Date created
2013
Authors/Contributors
Author: Harrison, John Paul
Abstract
This research project provides a strategic analysis of Skyward Capital Management. Skyward is small and independent investment management firm within the Canadian Managed Money Industry. In particular, this paper aims to determine the best strategic alternative for Skyward to pursue as it seeks to grow it profits while in competition with dominant bank and insurance adversaries. This report finds that keys to success include developing a modern value proposition and collaborating with your toughest competition to gain improved sales distribution.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
No
Language
English
Member of collection
| Download file | Size |
|---|---|
| EMBA 2013 J.P. Harrison.pdf | 1.13 MB |