Increase XYZ' Market Share of Protection Relays in ABC Applications for the North American and Brazilian Oil & Gas, Industrial and Utility Markets

This Global Capstone Strategy Project is a team project and all of works have been collectively done by the MSA team with six people from four business schools: Beedie School of Business, Simon Fraser University, Vancouver, Canada, Owen Graduate School of Management, Vanderbilt University, Nashville, Tennessee, USA, ITAM, Instituto Tecnológico Autónomo de México, Mexico City, Mexico, FIA Business School, Fundação Instituto De Administração, São Paulo, Brazil.With great support from schools and client, and industrial know-how, local market knowledge, expertise in finance, marketing, strategy, operation, cross-cultural management, and project management from project team members, the eight-month-project has been completed on time.