Business Plan for Peloton: A Software Product Firm Focused on the Credit Union Industry in the United States

This business plan proposes a new software firm, Peloton Software Inc., the product of which will meet an evident need of credit unions with 30-200 employees based in the United States. The hosted software product, based on Microsoft SharePoint, will improve top-down communication and horizontal collaboration. The firm will be composed of a development office in Vancouver, BC and a sales office in Los Angeles, CA, and will sell to credit unions and their credit union service organizations in California, Texas and Michigan. The two founders have a combined 30 years experience in the software and credit union industries. Daniel Flippance is an experienced software architect and Bob Smith is a highly motivated manager and salesman. The firm will be a boot-strapped start-up, using rapid development cycles with excellent customer feedback to develop the exact product customers need.