Strategic Analysis of a Global Testing Firm in the Mine Site Laboratory Service Industry

This paper presents a strategic analysis of a mine lab services company, ALS Mine Site.As a relatively new business unit of a multinational testing firm, ALS Mine Site wants to expand its services in developing nations. The analysis provides an overview of the organization highlighting the scope of services that play a prominent role in supporting the market growth for ALS Mine Site. This paper analyses the business environment to determine ALS Mine Site’s competitive position in the industry. The analysis then explores strategic alternatives to determine a recommendation that will help improve the company’s position. The recommendation of this project is that ALS Mine Site should diversify its service offerings in three distinct stages of the mining life cycle: feasibility, construction and operations segments. Leveraging the company’s internal networks, promoting organic growth and standardizing systems will help unify the company’s testing divisions in a unique way to offer customers an attractive service-offering package in the mine site lab services industry.