Resource type
Date created
2014
Authors/Contributors
Author: Shergill, Darvinder
Abstract
With slower than anticipated growth over the last decade there is renewed impetus for a leading global IT Consultancy Services company to identify new and exciting opportunities in the emerging market of Latin America (LATAM) to increase market share and revenue. With an ever increasing portfolio of services, strategic alignment and renewed prioritization is required on high value industry segments in order to maximize profit margins, while at the same time continuing to maintain a competitive advantage.In addition, as the benefits of first mover advantage are less apparent, as the technology market stabilizes, the market is open to new competitors however in order to attract and secure new business IT companies need to position themselves accordingly by creating partnerships and alliances with companies that offer complimentary services which together provide synergies and added value for the customer.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
No
Language
English
Member of collection
Download file | Size |
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Capstone Report Darvinder Shergill Final (2).pdf | 385.1 KB |