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Growth Drivers for IT Consultancy Services in Latin America (LATAM)

Date created
2014
Authors/Contributors
Abstract
With slower than anticipated growth over the last decade there is renewed impetus for a leading global IT Consultancy Services company to identify new and exciting opportunities in the emerging market of Latin America (LATAM) to increase market share and revenue. With an ever increasing portfolio of services, strategic alignment and renewed prioritization is required on high value industry segments in order to maximize profit margins, while at the same time continuing to maintain a competitive advantage.In addition, as the benefits of first mover advantage are less apparent, as the technology market stabilizes, the market is open to new competitors however in order to attract and secure new business IT companies need to position themselves accordingly by creating partnerships and alliances with companies that offer complimentary services which together provide synergies and added value for the customer.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English

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