Promoting print magazine subscriptions online at Reader's Digest Canada, 2013

This report examines methods of maximizing print magazine subscriptions on the rd.ca website. It begins with an overview of the history and current status of the Reader’s Digest Canada (RDC). It then takes an in-depth look at the ways in which RDC is currently reviewing and refining its online subscription strategies. It compares the methods used by RDC to methods of online subscription promotion employed by its main competitors. The study concludes with a set of recommendations for promoting online print magazine subscriptions across the industry. The findings of this study have implications not only for the magazine itself, but also for the Canadian magazine industry as a whole.