Resource type
Date created
2013-08
Authors/Contributors
Author: Dhillon, Baljinder
Abstract
This paper is a strategic analysis of Queens Cold Beer, Liquor and Wine Store, located in the city of New Westminster, British Columbia. The purpose of this paper is to investigate the company and present strategic options for the growth and potential expansion of the retail store. An external analysis of the liquor industry in British Columbia is conducted, as well an examination of the local market and competitors. An internal analysis of the firm investigates the firm’s resources and internal capabilities. The analysis provides the company with strategic alternatives that are evaluated to provide a recommendation for ownership.
Document
Description
MOT MBA Project - Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
No
Language
English
Member of collection
| Download file | Size |
|---|---|
| MOT-MBA Ben Dhillon Final.pdf | 2.32 MB |