Resource type
Date created
2013-08
Authors/Contributors
Author: Salim, Martin
Abstract
PrincessWedding4U is a new ecommerce company that targets the wedding industry within the Indonesian market. The purpose of this strategic analysis is to provide PrincessWedding4U with some analytical information and to present the company with a strategic option so that the company can maintain its sustainable growth. PrincessWedding4U is competing in a fragmented market that has a low level of industry attractiveness. PrincessWedding4U needs to utilize its competitive advantage in brand building to position itself in this crowded market. The company has successfully built brand reputation and financial capital throughout its first year of operation. The analysis provides the firm with some strategic options to maintain its growth. Finally, the analysis concludes with a recommendation for the firm to expand to other geographical areas in Indonesia. This strategy would exploit the company’s current strengths and leverage its reputation.
Document
Description
MOT MBA Project - Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
No
Language
English
Member of collection
| Download file | Size |
|---|---|
| MartinSalim_MOT MBA Project.pdf | 1.56 MB |