ANALYSIS OF GROWTH AT COMPANY A THROUGH CLOUD COMPUTING

Company A is a small software consulting firm located in British Columbia. The Vancouver Business Unit (VBU) is one of Company A’s business units, which offers both new-project and maintenance service offerings for business intelligence, customer relationship management (CRM) software and software systems integration. The VBU has been mandated to increase its revenues by 100% and increase its maintenance services profit margins by 3% over the next three years. It has identified three approaches to meet its mandate including attracting new clients, increasing its maintenance services revenues and decreasing the cost of its maintenance services. This project analyzes how the VBU can use these three approaches to meet its mandate and discusses why introducing cloud computing is critical to achieving its mandate.