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If you build it, they will come: Creating a digital reading community at Random House of Canada

Date created
2013-07-31
Authors/Contributors
Abstract
The widespread adoption of ebooks coupled with the decrease in book sales from traditional brick-and-mortar venues have caused some to speculate that general trade publishers are losing their advantages to new content creators. This paper discusses how in-house digital departments in large trade publishing houses are well-positioned to recoup their advantages and facilitate the transition from a print to a digital context. These departments can exploit new sales channels developed to deliver ebooks to readers. They can add value for the consumer through enhanced ebooks and apps. Last, they can foster general-interest reading communities online through the creation of a distinctive voice for a distinctive readership. This discussion stems from the digital department of Random House of Canada, its ebook sales strategies, development opportunities, and Hazlitt, an online general-interest magazine and line of digital-only short fiction and journalism pieces. The paper ends with a series of recommendations for digital strategy-making.
Document
Identifier
etd7906
Copyright statement
Copyright is held by the author.
Permissions
The author granted permission for the file to be printed and for the text to be copied and pasted.
Scholarly level
Member of collection
Download file Size
etd7906_LPerruzza.pdf 2.37 MB

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