Resource type
Date created
2013-04
Authors/Contributors
Author: Xu, Ben
Abstract
Novartis is one of the largest pharmaceutical companies in the world, based in Switzerland, and operating in more than 140 countries worldwide. It is a leading pharmaceutical provider for diseases such as high blood pressure, diabetes, hypertension and cancer, to list a few. Its medicines reach more than 1.1 billion people each year. Our client is Novartis Brazil, a subsidiary operating in a fast growth emerging market.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
No
Language
English
Member of collection
| Download file | Size |
|---|---|
| EMBA 2013 Ben Xu.pdf | 572.95 KB |