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Strategies for Small Scale Vendors in India to Approach Lower Mainland Companies

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The top IT companies in India are interested in high value projects from Canada, while several small companies in India would be interested in accepting small-scale projects from Canada. This project develops strategies through which small-scale vendors in India may approach Lower Mainland companies for their smaller projects. Through a survey on Lower Mainland companies, the project recommends that small-scale Indian vendors should differentiate themselves through economies of scope, not necessarily through achieving quality, but by building a strong reference list through previous work with other clients. Vendors should also prepare a differentiation strategy with respect to other countries and provide a strong level of communications with the client through a local contact. Vendors should not accept more than a 20% advance and should finish projects with no time overrun in order to improve client response.
MOT MBA Project-Simon Fraser University
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