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An Evaluation of the Business Opportunity for a Local Product Retail Start Up

Date created
2011-08
Authors/Contributors
Abstract
This project outlines a plan for the strategic launch of a new venture in the local food product and artisan market, based on the “100-mile model”. The project will evaluate the new business opportunities that such a local focus provides and the competitive dynamics that are shaping this rapidly evolving micro-industry. This new venture will include an online market as well as storefronts with a view to expand or franchise in the future. The online portion of the business will also offer an outlet for local service providers to offer their services. The business will follow a differentiation strategy by selling high quality products of a local nature not easily found elsewhere. To determine the best strategy, an industry analysis is conducted on the specialty food industry in the United States and grocery industry in Canada. The marketing analysis section of this paper investigates the best location for the business.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
EMBA 2011 Louise Thompson.pdf 14.72 MB

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