Author: Mohseni, Kiana
This project represents a fully developed business plan for Caregaroo, an online product that connects care seekers with caregivers in a safer and more economical way than the competition. Caregaroo allows independent caregivers can find jobs caring for the elderly, children, pets and more. The Caregaroo concept is based on trust and the wisdom of crowds. The product makes effective use of burgeoning social networking trends to create the word-of-mouth effect used in real life to get referrals and recommendations. Referrals from friends, colleagues and others in one‘s online social network, increases trust in a candidate. In addition, Caregaroo utilizes the wisdom of crowds by supporting reviews by previous employers and other members of the community. The project analyses the social, technological, industry and market environments, demonstrates the feasibility and financial attractiveness of the new venture, and recommends the venture as a timely and promising business opportunity.
EMBA Project-Simon Fraser University
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