A Strategic Analysis of a North American Online Plumbing Retailer

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This project assesses the current business environment faced by OPR Inc., a leading internet retailer of decorative plumbing products, based in suburban Boston, Massachusetts. An internal analysis of the company is conducted followed by an external analysis of the online plumbing retail strategic group. It is determined that no industry participant holds a sustainable competitive advantage over its rivals and that entry into the industry is likely due to the presence of economic profits. It is established that OPR should exit the online plumbing retail industry and several strategic alternatives are considered to that end. Finally, it is recommended that the owner of OPR Inc. sell the company to a possible industry entrant.
EMBA Project-Simon Fraser University
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