The Mature Hostel is an innovative concept in accommodation offerings. It fills an opening in the market for mature travellers to stay, develop new relationships and learn. It addresses the needs of the baby boomer generation to have safe, comfortable accommodation while offering the opportunity to satisfy their lifelong learning desires, in a cost effective manner. A top down analysis shows that there are a number of trends intersecting and that the motivations of baby boomer travellers align perfectly with the offerings of the Mature Hostel. A bottom up analysis shows that baby boomers are the largest segment of travellers and that the Mature Hostel would only need to capture 2% of the visitors to Vancouver. The financial analysis indicates that the business would be profitable in its second year of operation.
EMBA Project-Simon Fraser University
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