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A Business Plan for an Innovative Type of Accommodation Offering

Date created
2011-04
Authors/Contributors
Author: Khaki, Fayaz
Abstract
The Mature Hostel is an innovative concept in accommodation offerings. It fills an opening in the market for mature travellers to stay, develop new relationships and learn. It addresses the needs of the baby boomer generation to have safe, comfortable accommodation while offering the opportunity to satisfy their lifelong learning desires, in a cost effective manner. A top down analysis shows that there are a number of trends intersecting and that the motivations of baby boomer travellers align perfectly with the offerings of the Mature Hostel. A bottom up analysis shows that baby boomers are the largest segment of travellers and that the Mature Hostel would only need to capture 2% of the visitors to Vancouver. The financial analysis indicates that the business would be profitable in its second year of operation.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
EMBA 2011 Fayaz Khaki.pdf 2.47 MB

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